Jamsil (잠실) in Songpa-gu is one of Seoul’s most dynamic districts — home to Asia’s largest underground mall, Korea’s tallest skyscraper, a famous amusement park, and some of the best riverside parks in the city. It’s also a major hotel district, making it a popular base for both business and leisure travelers visiting Seoul.

Top Attractions in Jamsil & COEX

• Lotte World Tower (123 floors): At 555m, Korea’s tallest building. The SEOUL SKY observation deck on floors 117–123 offers panoramic views. Below it: Lotte Mall, Lotte World aquarium, and the Lotte World Adventure theme park
• COEX Mall: Asia’s largest underground shopping mall — 260,000m² of shops, the famous COEX Aquarium, cinema, Starfield Library, and convention center
• Seokchon Lake: A beautiful lake park directly below Lotte World Tower — famous for cherry blossoms in spring and illuminations in winter
• Olympic Park: Built for the 1988 Seoul Olympics, now a massive green space with sculptures, cycling paths, and outdoor concerts
• Banpo Han River Park: Moonlight Rainbow Fountain Bridge, picnic areas, and sunset views from the riverside

Hotels in Jamsil & Songpa-gu

Signiel Seoul (floors 76–101 of Lotte World Tower) is one of Korea’s most iconic luxury hotels. The area also has Lotte Hotel World, Marriott Courtyard, and numerous business hotels near COEX. We cover all Jamsil and Songpa-gu addresses for same-day luggage delivery.